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The Hypnotic Test Drive
CUPRA

The CUPRA Tindaya was built for those who truly feel driving. But it couldn’t be driven yet. So we invited motor fans to take an impossible test drive: with their minds.

Through hypnosis, they imagined the experience behind the wheel. Then, using AI, we recreated their sensations and turned them into a documentary film.

A test drive without a road, without a wheel and without the car even moving....

And we even hypnotized CUPRA’s CBO.

ligula.

Want to see more? Watch the full YouTube Show here.