esther carrá
creative copywriter|







PORTFOLIO UNDER CONSTRUCTION SINCE 2010
MOSTLY BECAUSE NEW IDEAS KEEP COMING






THE HYPNOTIC TEST DRIVE
THE FIRST SAFETY CAR ON THE WATER
FROM ROOKIE TO PRO
ESCAPE LIBRARY
AFTERPARTY
UPGRADE YOURSELF
ROBBERY DAYS
THE FIRST REAL TRIP TO MARS
FIAT 500 HEADLINES
ESTHER CARRASCO

Creative copywriter.
Idea builder.  
Professional overthinker.
For over 15 years, I’ve worked on campaigns, branded content and social ideas for brands like CUPRA, KitKat and Pepe Jeans. I turn briefs into concepts, concepts into stories, and stories into things people might actually want to watch, read, share or remember.

I’m into pop culture, travel, fashion, my cat, well-placed commas and being proudly chronically online. Which is probably why I like ideas that feel connected to the world outside the deck: the things people talk about, pause on, save, send, quote, laugh at or secretly wish they had thought of first.
AND HERE’S A BIT OF SHINY METAL


El Sol
3 Golds
1 Silver
1 Bronze

CdeC
1 Gold 
2 Silvers
1 Bronze

Best!n Auto
1 Gold 
1 Silver

El Ojo de Iberoamérica
1 Bronze

Premios Eficacia
1 Bronze

Inspirational
1 Silver